Chapters
	1.    Are you being served
	2.    Entrepreneurs not Employees
	3.    Perception Vs Reality
	4.    Do You know your customers
	5.    Who Pays Your Salary
	6.    Stand Up for Your Customers        Not for Your Bosses
	7.    Boss - Walk the Talk
	8.    Doing is Believing
	9.    Dig down to Build up
	10.  Who can fire the Boss
	11.  Keep Discovering